Back to school, back to market

Navigating the late summer real estate market in the Mid-Willamette Valley

As summer fades into autumn, the local real estate market shifts. This period after the summer rush offers unique opportunities for buyers, sellers and investors, and understanding the market dynamics is key.

Tip for buyers: Get pre-approved for lending! Also, consider broadening your search slightly to uncover hidden gems.

For buyers, the back-to-school season can mean less frenzied competition. You might find fewer bidding wars which could make negotiations easier. You might also find more motivated sellers, as ones who listed earlier in summer may be eager to close before the holidays, offering more negotiation flexibility.

Tip for sellers: Decluttering and deep cleaning are essential. Remember, great lighting makes rooms feel more spacious.

For sellers, showcase your home’s autumn charm. Embrace fall curb appeal by tidying the leaves and cleaning the gutters. A welcoming front porch sets a warm tone. Highlight indoor comforts by making sure your home feels warm and inviting; choose good lighting and subtle, appealing scents, and emphasize features like fireplaces and efficient heating systems. Professional photography is key: use fresh photos capturing your home in late summer/early fall light.

And work with your agent to price your home strategically, as competitive pricing can attract serious buyers.

Tip for investors: Research thoroughly. Dive into local rental rates, vacancy rates and future development plans.

For investors, this time of year is when students are looking for housing. It’s a key time to acquire rental properties as leases end and new students seek housing near universities.

If you’re looking for seasonal rental potential, evaluate short-term or midterm rental demand, especially near local attractions. Some owners may be more inclined to sell before year-end, potentially offering negotiable terms. Less competition might reveal properties needing updates, leading to increased equity and income.

A good tip for everyone: working with a knowledgeable real estate expert and employing strategic approaches can help you achieve your property goals. Happy house hunting, selling or investing!

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Kim Leighty

REALTOR® /Broker

Berkshire Hathaway HomeServices

Real Estate Professionals

(503) 510-9036 | kimleighty@bhhsrep.com