By Sam Christopher
At Kalluna Interior Design, we help our clients to make educated and ethical decisions when purchasing products. We’re proud to showcase Jaipur Living as one of our socially sustainable vendors who creates beautiful rugs, pillows and décor.
Jaipur Living promotes community empowerment in their workforce by improving their weavers’ incomes, providing access to health care and education, and by encouraging gender equity. A few ways they achieve this:
Jaipur Living removes the middleman from the rug supply chain. This allows Jaipur’s weavers to be fairly compensated for their work and increases their income ten-fold.
Jaipur Living’s goal is to teach 30,000 illiterate weavers through their adult education programs.
They formed rural health camps which have given 14,000 weavers access to health care services.
80% of their weavers are women. Culturally, some women may be unable to leave their homes if they are responsible for taking care of their family. Weaving for Jaipur Living gives these women the chance to generate their own income.
Companies have the choice to include socially sustainable practices in their business model. Kalluna supports socially sustainable companies, and we aim to inspire our clients to do the same.
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Tyagi, R. (2012a). Sustaining by Working at the Bottom of the Pyramid: A Case of Indian Rugs Manufacturing Company. Societal Studies, 4(2), 427-442.
Tyagi, R.K. (2012b). Sustaining by working on the bottom of the pyramid: a case of Jaipur Rugs India on its socially responsible practices. International journal of business performance management, 13(1), 46-59.
Walker, J.N., & Ghodasara, H.J. (2021). Transformational Development and Social Capital: Jaipur Rugs and Gram Vikas on Both Sides of the Threshold. Journal of Social Entrepreneurship, 12(1), 110-131. DOI: 10.1080/19420676.2019.1671482
Heather Van Eyk is a mother of two and founder of
Kalluna Interior Designs, established in 2014.